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Data Verification & Cleansing – Enhance data Accuracy
Transform Your Data
Making small improvements to your data can have a significant impact. Our data audits make it easy to identify opportunities for enhancement, ensuring you get the most value from your data.
Over time, customer and prospect data naturally declines in accuracy and quality. With access to cutting-edge data cleansing systems, we not only refine and update your records but also enhance them with valuable insights, helping you unlock new opportunities and maximise efficiency.
Ensure Your Data is Clean, Compliant & Ready for Action
Over time, business data naturally deteriorates—outdated records, incorrect details, and duplicate entries can reduce the effectiveness of your marketing and sales efforts.
At Prospect Point, we specialise in data verification, validation, and cleansing, ensuring that your database remains accurate, up-to-date, and fully compliant.
With access to advanced data cleansing portals and platforms, we can refine both B2B and B2C datasets, eliminating errors and optimising your data for maximum performance.
Why Data Cleansing is Essential for Your Business
Boost ROI & Engagement – Clean data leads to higher response rates, better-targeted campaigns, and improved customer interactions.
Save Time & Resources – Avoid wasting valuable time on incorrect phone numbers, email bounces, and duplicate contacts.
Ensure GDPR & Compliance – Remove outdated records, TPS, MPS, and BMPS flagged contacts to align with data protection regulations.
Enhance Business Decision-Making – Gain reliable insights from accurate and structured data to support strategic growth.
Safeguard Your Brand Reputation – Reduce the risk of poor communication, duplicate messaging, and irrelevant targeting.
Ready To Discuss Your Cleansing Project?
Let's discuss your project and see how we can support your goals.
Contact us today to schedule a free consultation with one of our experts.
We'll review your current process and provide recommendations on how we can help you reach your goals to improve and add value to your customer and prospect data
Get a free data audit from prospect point
Enhancing Your Data with Actionable Insights
Transform Your Business with Prospect Point
At Prospect Point, we don’t just verify your data—we transform it into a powerful business asset. Our data enhancement services provide you with deeper customer insights, precise audience segmentation, and enriched contact details, ensuring you reach the right people with the right message.
By enhancing your data, you unlock higher engagement, improved conversion rates, and greater marketing efficiency. Whether you’re looking to refine your targeting, improve customer retention, or maximise return on investment (ROI), our data-driven approach ensures success.
How We Add Value to Your Data
1. Data Profiling & Analysis: Understanding Your Audience
A successful marketing strategy starts with knowing who your customers are. Our data profiling and analysis services help you understand your audience’s key characteristics, behaviours, and potential needs.
- Customer Demographics & Firmographics – We analyse age, gender, job titles, industries, company size, and locations to create detailed profiles.
- Behavioural Insights – By examining past interactions, purchase history, and engagement levels, we identify trends and predict future actions.
- Customer Lifetime Value (CLV) Analysis – We assess spending habits and loyalty indicators, helping you prioritise high-value customers.
- Market Trends & Predictive Modelling – We leverage data analytics to anticipate market shifts and consumer preferences.
Benefits of Data Profiling & Analysis:
More Precise Targeting – Understand your customers’ needs and tailor your messaging accordingly.
Higher Conversion Rates – Speak directly to your audience’s interests, increasing engagement and sales.
Better Decision-Making – Gain data-driven insights to refine your marketing strategy and business approach.
Stronger Customer Relationships – Improve personalisation, making customers feel valued and understood.
2. Audience Segmentation for Targeted Marketing
One-size-fits-all marketing is ineffective. With precise audience segmentation, we ensure that your messages reach the right people at the right time, increasing engagement and response rates.
- Demographic Segmentation – Target based on age, gender, income, occupation, and other personal attributes.
- Firmographic Segmentation – For B2B marketing, segment businesses by industry, company size, revenue, and decision-maker roles.
- Behavioural Segmentation – Identify prospects based on purchasing patterns, brand engagement, and past interactions.
- Geographic Segmentation – Tailor campaigns to specific regions, cities, or local areas for hyper-relevant messaging.
- Psychographic Segmentation – Use insights on values, interests, and attitudes to craft emotionally resonant messages.
Benefits of Audience Segmentation:
Personalised Marketing – Deliver tailored messages that are highly relevant to each audience group.
Increased Engagement & Conversions – Speak directly to what matters most to each segment.
Optimised Ad Spend – Avoid wasted marketing spend by focusing on the most relevant audiences.
Higher Customer Retention – Strengthen relationships by addressing customers’ specific needs and preferences.
3. Data Enrichment & Enhancement: Completing the Picture
In addition to profiling and segmentation, we ensure your data is accurate, complete, and up to date by enriching it with key missing details.
- Appending Missing Contact Details – We add verified phone numbers, email addresses, job titles, and company information.
- Social & Digital Data Integration – We enrich records with social media insights, online behaviour, and digital engagement patterns.
- Suppression & Cleansing – We remove outdated, duplicate, or incorrect records, improving deliverability and compliance.
- Lead Scoring & Prioritisation – We assess and rank your leads based on their likelihood to convert, allowing you to focus on high-potential opportunities.
Benefits of Data Enhancement:
Improved Data Accuracy – Reduce errors and outdated records, ensuring reliability.
Higher Deliverability Rates – Ensure marketing messages reach the right inboxes, increasing engagement.
Better Sales & Lead Nurturing – Empower sales teams with complete, enriched prospect data.
Enhanced Compliance & Data Hygiene – Stay compliant with GDPR and marketing regulations by keeping data clean and up to date.
Why Invest in Data Insights & Enhancement?
Drive Growth, Efficiency, and Competitive Advantage With Prospect Point
Maximise Marketing ROI – Data-driven marketing leads to better targeting, reduced waste, and higher returns.
Gain Competitive Advantage – Having smarter data gives you an edge over competitors relying on outdated or incomplete information.
Improve Customer Experience – Personalisation and relevance foster stronger relationships and higher retention rates.
Make Smarter Business Decisions – Back every marketing and sales decision with powerful data insights.
Ready to Elevate Your Data?
With our data profiling, segmentation, and enrichment services, your business gains access to cleaner, structured, and more insightful data—enabling you to execute high-impact marketing campaigns that convert and retain customers.
Contact us today to discover how we can transform your database into a powerful business asset.
Data Cleansing | Data Verification | Data Enhancement
Data Cleansing, Appending and Enhancement
Improve and enhance you business database & your consumer database with our simple but effective data cleansing tools.
prospect point data cleansing pricing*
Data Cleansing
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HLR Checking
Live check mobile numbers to ensure they connect
Live Landline Validation
Remove any dead landline numbers you hold
Email Validation
Ensure your email database is live and will deliver
Deceased Suppression
Cleanse your data to remove anyone on the bereavement register
Gone-away Suppression
Remove any movers and gone-away records from your data
Business Suppression
Remove any non trading, moved or dormant businesses
Other Services
Address verification, MPS \ TPS \ CTPS, contact verification and appending
*All prices exclude vat (vat will be charged at 20%)
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Submit your enquiry and well get back to you within 24 hours
Contact Us
Better yet, see us in person!
We love our customers, so feel free to visit during normal business hours and let's chat through your data cleansing project. We have a range of advanced data cleansing tools and will talk you through how we do what we do.
Hours
Open today | 09:00 – 17:00 |
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